The modern CMO needs to be three things at once: an artist, a scientist, and a champion. – www.AbnAsia.org
ABN Asia Marketing Series.
The modern CMO needs to be three things at once: an artist, a scientist, and a champion.
In 2020 consumers spent nearly $54 billion on virtual goods, skins for their avatars, and extra character lives in gameplay. This is more than the total spent at the box office for movies or on purchasing recorded music.
