Marketing KPIs
Your brand is powered by data-driven marketing campaigns. Provide your team with the marketing KPIs and metrics they need to focus their creative genius and grow your brand.
Return on Investment (ROI) – Measure the ability of marketing campaigns to generate new revenue. Incremental Sales – Demonstrate how your marketing campaigns are resulting in increased sales revenue.Traffic Sources – Understand which traffic sources are driving visitors to your website. Purchase Funnel – Understand your customer acquisition process from awareness to purchase. Goal Completion Rate – Measure how effective your campaigns are at prompting your audience to complete a goal. Keyword Performance – Measure keyword rankings to understand how effective your SEO efforts are at driving traffic to your website. End Action Rate – Measure how effective marketing campaigns are by monitoring the last action taken by your audience. Cost Per Lead – Measure the cost-effectiveness of marketing campaigns.
Email Marketing Engagement Score – Measure how effective email marketing campaigns are at engaging your audience.
